About - Al Leong

Al Leong is a highly accomplished, award-winning IT and blockchain strategy executive with over 32 years of experience, including 8 years dedicated to the blockchain industry. Currently, he serves as Chief Marketing Officer (CMO) for several prominent organizations: Lendr.fi, focusing on Real World Assets Tokenization; AI2030, an AI think tank and global conference management group; and AI Mindsystems Foundation. Previously, Al was Head of Global Marketing/CMO at a SoftBank-backed unicorn valued at nearly $1 billion, following a successful $110 million raise. His leadership focused on corporate rebranding, team growth, and recruitment to enable global sales for scaling the Web3 infrastructure platform, leading to USD $20 million in sales.

As CMO and Partner at AmaZix, a top-tier blockchain marketing agency, Al spearheaded significant growth by expanding the team from 25 to 60+ professionals and increasing revenue 5x in one year. Managing over 40 clients, including Bancor, Casper Labs, and PolkaCity (Polkadot), he helped the agency establish itself as a leader in the blockchain space. Al’s influence in the industry is reflected in his rankings: #4 in “Top 60 Fintech Influencers in 2024” and #12 in “Top 60 Web3 Blogs in 2024” by FeedSpot. He recently won the “Excellence in Marketing Leadership & Innovation Award, 2025” from the FUELD Conference. He has also served as a marketing advisor to Token2049 and CertiK.

Al played a pivotal role in securing a $31 million raise for a blockchain startup, and contributed to World Mobile Chain’s $40 million raise through community management initiatives at AmaZix. Working closely with a FINRA-licensed broker-dealer, Dianna Raedle, Deer Isle Capital, who has raised over $5 billion since 2007. Al frequently collaborates with blockchain influencer Michael Terpin, co-founder of BitAngels and Marketwired, one of the first internet-based press release distribution networks.

Al has also worked for a licensed financial services firm in Kuala Lumpur, handling both buy-side and sell-side activities, and with QRC Hong Kong, where he built a $7.4 million sales pipeline and successfully secured EMAAR (Builder/developer for Burj Khalifa and Dubai Mall) in a $2 million asset tokenization funding project. He built business relationships (in a VP/BD role) with JP Morgan, NASDAQ and the Hong Kong Fintech Association.

With advisory experience spanning over 15 blockchain firms globally, Al has held roles such as CMO at BitCover and VP of Business Development for a fintech startup in New York. His career also includes serving as a Consulting Team Leader at Siemens in Toronto, and as a consultant for IDC/IDG Canada, Disney, Fox Home Entertainment, and the BC Government. From 2000 to 2004, he was CEO of Integeris Marketing in San Francisco, where he delivered impactful results for technology, health, and life sciences clients across North America and the Middle East.

In the 1990s, Al played a crucial role in launching global products and campaigns, producing high-profile events, tradeshows, and conferences for Fortune 100 technology firms. His notable projects include launching Adobe PostScript 3 in the US and UK, organizing a marquee event at the Hudson Theatre in NYC, and managing the launches of MacOS 8 and PowerBooks for Apple. He also helped produce and project managed Apple’s WWDC Conferences for five consecutive years. At Ogilvy, Al managed a $40 million account for Microsoft, leading direct response initiatives such as seminars and print campaigns for Windows NT SDK, FoxPro, SQL Server, and the developer seminar series, supporting both its Seattle and Portland offices. Additionally, he contributed to the global launch of IBM’s “e-Business” campaign and Sony’s HDTV platform global launch at NAB. His client roster includes Buena Vista Pictures, 3Com, Motorola, HP, Sun, Xerox, Disney, and the US Department of Defense.

Al’s commitment to community service is evident through his board director roles with several organizations, including the American Marketing Association (BC and Toronto chapters), Vancouver Crime Stoppers, AIDS Vancouver, BC Borstal Association, Burnaby Hospice Society, and Vancity Savings, a financial institution with $27 billion in assets under management. Over the past six years, Al has earned six industry awards for client work and contributed to award-winning projects in PR and events for Levi Strauss and Continental PIR.

Al holds an MBA in Global Management, Strategy Consulting and Technology (triple major), from the University of Toronto, a Certificate in Managing Complex Product Development Projects from MIT Sloan, and a Bachelor of Commerce in Marketing from the University of British Columbia.