Profile

Marketing Consultant, Board Director, Executive Profile

Al Leong, Marketing Consultant

Al Leong, Marketing Consultant

Albert Leong is a marketing and board director with 25 years experience delivering insights and solutions. Clients include  technology, education, entertainment and telecommunications firms.

Albert “Al” Leong is currently Marketing Director, CG Blockchain, and was Senior Director, Strategic Marketing for a technology firm. He managed a team of 7 and a million-dollar marketing budget in Vancouver. Al has consulted for clients in mobile application development, network security, entertainment, wireless networking, healthcare, biopharma and industrial sectors. Recently, he led a Vancouver digital agency focused on SEO/SEM, creative design, PPC, website development and was responsible for quality control and Canadian business development.

Starting in 2015, he was a marketing consultant for Tamwood International College and Dynamix Agitators and wrote about technology innovation for The Next 36 and Techvibes. In addition, he has researched issues of immigration, entrepreneurship, and commercial real estate legislation and has managed web and communications, including crisis management consulting, for a Member of the BC Legislative Assembly.

Entrepreneur

Importantly, Al was the founder and marketing director of Three Towers Residential (TTR), a private company formed in 2008. Due to his management, TTR grew and leased a property portfolio of $7 million under management (AUM) and delivered investors a return on investment of 9%.  The firm leased furnished apartments to corporate tenants. He managed and marketed properties including Concord Adex CityPlace, Festival Tower, Maple Leaf Square, Ritz-Carlton, and Shangri-La Residences.  As a result of Al’s efforts in client service and global marketing, clients and partners included Brookfield Global Relocation Services, Toronto Blue Jays, IBM, AEG Live, Canadian Tire, Scotiabank, RBC Royal Bank, TD Canada Trust, Desjardins, Oakwood Global Solutions, Canadian Armed Forces, RCMP, Canada Public Works employees, Sony Pictures Entertainment, Porter Air, executives from the TV series Degrassi, Cogeco, Trump International, Ericsson/Rogers Communications and Dragados Canada.   He earned the firm an “A” rating from the BBB of Ontario.

Marketing Consultant

In 2005, Al consulted for Siemens, MTS Allstream, IDC/IDG Canada, Kaboose Inc. and Fox Home Entertainment in Toronto. Between 2000 and 2004 in San Francisco, he helped technology start-ups by running a B2B marketing communications agency with clients in these sectors:  outsourced IT infrastructure, real estate and industrial training, medical voice recognition, network monitoring, route optimization, VoIP, MPLS, application and intrusion security, and health and life sciences (voice recognition and medical vocabulary libraries for health professionals, and toxicology, medical testing devices and Oracle Clinical IT for biopharma).

Project Management for Fortune 500 Brands, Global Projects

Furthermore, between 1994 and 1999, Al held progressive marketing roles at SMG in Redwood City, CA, doubling agency revenues to $12 million and landing new business from noteworthy clients: Adobe, Apple, Buena Vista Pictures, Digital, Disney, Hewlett-Packard, IBM, Intel Corporation, Kodak, Motorola, Palm, PowerPC, SGI, Sun Microsystems, U.S. Department of Defense, WebTV and Xerox.

Some of these global projects that trained Al to be a powerful marketing consultant, included: the launch of MacOS 8 for Apple, Apple’s WWDC convention for several years running, PowerPC’s 20,000 square foot exhibit at COMDEX for 3 years, the launch of IBM’s e-Business campaign, Adobe’s Postscript 3 launch at the Hudson Theatre in New York, Sony’s global HDTV launch at NAB, as well as WebTV’s Plus Relaunch.

Before SMG, Al helped manage a $20 million licensing portfolio at Sun Sportswear that included MLB, Scholastic, Collegiate Sports, Warner Bros., Disney and DC Comics licenses sold through Walmart, Target, Kmart, JCPenney and regional chains. Finally, he started his career in Seattle at O&M Direct, assigned to Microsoft’s $40 million account, as well as on Intel and Visio.

Non-Profit Board Director and Community Activist

Because Al is committed to helping the community, he sits on the board of directors AIDS Vancouver, and is a former Board Director for the Burnaby Hospice Society, and Metro Vancouver Crime Stoppers. Furthermore, he Chaired the communications committee for the BC NDP Constituency Association, was Director, Vision for the BC Chapter of the American Marketing Association, and Director, Interactive of AMA Toronto. He is a past volunteer member of the Marketing Hall of Legends Canada, also, served and on the marketing subcommittee for the Canadian Employee Relocation Council. Al actively participated in the San Francisco, San Jose and Silicon Valley chapters of the American Marketing Association and sat on the marketing steering committee for Vancity (a $17 billion credit union). He was a scrutineer for Toronto City Councillor Adam Vaughan and former MP Olivia Chow.

In addition, Al has volunteered for the Toronto Humane Society, HRC Atlanta, Maitri Compassionate Care, San Francisco DPH and Remedy Celebrity Winterfest Special Olympics.

Education

Al earned an MBA from the Rotman School of Management, University of Toronto, with a triple major in global management, strategy consulting and technology innovation. He further earned a certificate in managing complex product development projects from the Sloan School of Management at the Massachusetts Institute of Technology (MIT) in Cambridge. Al’s foundation in marketing stems from a bachelor of commerce in marketing from the Sauder School of Business at the UBC in Vancouver.

Last, Al enjoys spending time in nature, volunteering, traveling, camping, and playing chess and volleyball.

LinkedIn:   https://www.linkedin.com/in/alleong

Twitter:  iDesignStrategy

 

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