Global Business Strategy

Global Business Strategy

Analyze the global marketplace for opportunities to export your products and services.  Whether you decide to franchise nationally or in selected markets, develop alliances and a joint venture or invest in foreign direct investment, you need to carefully understand the rewards and risks of each mode of entry.

Global business involves these functional tasks:

  • global marketing and research
  • country management and planning
  • global finance and tax, and risk management
  • global operations and logistics
  • global human capital management
  • distributed technology infrastructure and systems


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