Historically, many B2B marketing efforts are uninspiring and underperforming. A B2B marketing consultant must do more than a consumer marketer to stand out, gain attention and position themselves against competition. B2B advertisers that have excelled at this include Intel (Bunnysuit), SAP (Motorcycles work from BBDO) and IBM (Watson). Think how you can challenge the status quo in innovate marketing that delivers a powerful brand persona to drive bottom line sales. Here are some projects which I managed and contributed.